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Bill Gates is often made a target for many jokes and snide remarks. But if there is one thing that has silenced the most vociferous of his critics, it is his act of giving back to society.

In fact the Bill and Melinda Gates Foundation funds several projects in the areas of healthcare and education globally. Other IT biggies too have set aside a part of their earnings for charity. Closer home, Azim Premji of Wipro and Narayan Murthy have foundations working for social upliftment at large.

Is the rich world aware of how four billion of the six billion live? If we were aware, we would want to help out, we'd want to get involved"
Bill Gates
Founder, Microsoft

Not to be left behind, there are channel partners as well who devote their time and money to improve the living conditions of those less privileged than them. DQ Channels salutes these soldiers of humanity, highlighting the efforts of a few in the next few pages.

There is a difference between a good person and a great person. A good person works hard for himself and his family, providing opportunities for his circle of friends. However, a great person, while working towards supporting his family and friends, also strives to make the world a better place to live in.

Often referred to as the 'triple bottom line', due to its three core elements, accepting social responsibility is in essence the willingness of individuals to look beyond the traditionally perceived capitalist mandate of purely making a return on investment for the company's owners or shareholders, to managing its social, environmental and economic impact. In most cases, the objective is to make the world, or the local community in many cases, a better place. While many come forward to openly take credit for their charity, there are others in this channel community who are engaged in several social activities and yet do not want to highlight their bit for social benefit. However, their effort is admirable and should be encouraged.

Focus towards education

JP Modi of New Delhi-based Modi Peripherals has been involved in philanthropy for quite sometime now. As part of this initiative, he constructed a school for girls in Jhunjhunu in 1994 and donated the entire edifice to government of Rajasthan.

The school was the brainchild of my father, Jagdish, who motivated me to take up other philanthropic activities. He once saw girl students of the school close to his house in Jhunjhunu bustling for space, as the perimeter of that school was too small to accommodate all the students. It is that we decided to lay the foundation stone of a full-fledged senior secondary school for girls in Jhunjhunu," Modi remembers.

 
     
 
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